Using Directories for Backlinks

I belong to a private mailing list that sends out daily tips and hints for search engine optimization. While I find most of the techniques discussed to be morally bankrupt, it’s always fascinating to read what the latest cheats and hacks for search engines are.

Today a quick blurb about directories dropped in and I find it quite intriguing. The e-mail mentioned the use of web directories, such as the famous Site Sift directory, for the purpose of creating backlinks that can boost search engine rankings.

Using web directories for link bait is old news, but I thought Google had taken preventative measures to ensure these kinds of links were devalued in an attempt to cut back on spam? According to this particular e-mail, web directories still play a valuable role in SEO.

I guess black hat SEO is still OK with Google. Shame isn’t it?

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2 Responses to “Using Directories for Backlinks” »»

  1. Comment by Warner Todd Huston | 01/03/07 at 7:19 am

    Speaking of links, I just tried to add the social bookmark plugin to my Publius’ Forum blog…

    The instructions say put the social bookmarks folder in my plugins folder on my directory. But, there doesn’t seem to be a plugins folder in the ftp site you gave me.

    How do I add a plug in???

  2. Comment by Eric | 01/03/07 at 9:58 am

    That’s strange. You *should* have access to the plugin folder via http://ftp. I’ll take a look and see what I can find out.

    Meanwhile, I’ll upload the plugin to your site so you can activate it and get it running on your blog.

    -Eric

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