Corporate Media, or as some like to call it… Mainstream Media, is sluggish when it comes to learning the tricks of the online trade. Our own local newspaper sites here in Nevada are some of the worst at giving perspective internet readers a reason to stick around.

Why? Simple really. They require you to LOG IN for a good chunk of their stories! What kind of madness is this? Why do I have to log in for YOU to use MY eyes to gain more advertisers? My theory is that they are grasping for data to try and figure out why they are failing so badly. But what they don’t realize is they quickly, in fact INSTANTLY lose potential readers such as myself.

Take Business Wire for example. You can’t read ANYTHING on their site without having to register and login. This is nonsense!

Reno-Gazette Journal, The Nevada Appeal, and even my favorite Nevada newspaper, the Review Journal are all guilty of this. Yet they seem to be shifting a lot of advertisers to the sites as opposed to the traditional print options.

So WHY on earth do they wish to turn what could be their most loyal group of readers, or “page surfers” away?

Inquiring minds want to know!

-Eric Odom

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