Sitemeter responds to the blogosphere!
The following is a comment just published to this post about Sitemeter and Spyware.
Dear Eric,
The chatter in the blogosphere has gotten to the point that we feel we need to go outside of our companyblogand set the record straight regarding the SiteMeter utilization of the specificclick.net cookie. We have not addressed any comments in the blogosphere directly until now as we have made an official post on our own blog regarding this matter and have responded to every single email inquiry made directly to us via email and updated our privacy policy.
To be clear, SiteMeter fully vets out all potential 3rd parties that we work with to make sure that they are reputable companies that are completely above board and are industry leaders. In keeping with this, we did extensive due diligence on Specific Media and found them to be a trustworthy and reputable company. In fact, Specific Media is a board member of the Network Advertising Initiative (NAI) (one of 10 companies) which is tasked with the protection of consumer privacy on the Internet and related legislative issues. We found that Specific Media’s technology completely protects consumer privacy and also allows users to permanently opt out of the cookie if they so choose to do so via the NAI website, which was a big factor in us choosing Specific Media. In addition, many of the Internet’s biggest web publishers utilize Specific Media’s technology including Foxnews, CBS, NBC and Time.com. These companies utilize this technology in the same way that we are using it, to provide useful information about the users who visit their websites so that they can create relevant content on their websites. The only difference is that SiteMeter, which is primarily a free service, has licensed the technology and are passing it onto our customers.
The specificclick.net cookie is being inaccurately characterized as Spyware, as it is only a cookie and does NOT install any software. The specificclick.net cookie is NOT spyware. The specificclick.net cookie performs no such activities that can be construed as spyware. We cannot control the fact that anti-spyware software companies incorrectly mark cookies as spyware. However, the specificclick.net cookie IS a cookie that enables SiteMeter to accurately provide true unique user counts, user demographics, content interests, heat mapping and other useful information about your website’s visitors, see a full list here.
SiteMeter is a community driven company and we would never do anything that would compromise the integrity of our customers or their users’ privacy. All of our customers can opt out by requesting that we move them to a separate server that does not include the specificclick.net cookie or you can simply begin using the HTML version of our code which does not include the specificclick.net cookie. We have also posted a survey on our homepage where customers can vote if they think this type of information is useful. As previously stated, we are a community driven company, the SiteMeter community is what drives our innovation and development. We feel that this information will help our customers attract more users to their site and keep them engaged in relevant content offerings. If our customers vote on the site that they do not think that certain information is useful, then we will not provide that information.
We hope that clearly defines our use of the specificclick.net cookie and that SiteMeter has in no way sold out to Spyware, nor would we engage in any such activities. We are strictly committed to providing the best service to possible to our customers. We hope that this will help earn your trust and that we may be able to have you as a customer again.
Thank You,
SiteMeter Team
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