Tips for solid internal linking strategy

My first post over at Blogging Tips was on Effective Internal Linking Practices.

We should all know that outbound links to fresh, original, relevant content on other blogs or websites are vital when it comes to providing users with quality content. But often times we overlook the importance of good internal linking strategy within our own domains.

I’ve put together what I believe to be a fairly solid list of tips to use when linking to your own content via a new post or page. Of course, this list is compiled of methods I’ve used with a decent level of success, so I provide these tips to you as a testament of my own experiences. As always, you should use your own judgment and do research when applying new methods of linking to content.

Go check out the full post for the tips list.

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42 Responses to “Tips for solid internal linking strategy” »»

  1. Comment by Rob O. | 05/12/08 at 12:30 pm

    Good post, Eric!

    As I mentioned in the comments over on BloggingTips, I’m very mindful to use internal linking - or “deep linking” - in newer posts to refer back to older, related posts. This gives the search engines another path to dig into, but more importantly, it prompts your readers to explore your older posts even more. It’s a nice way to establish some continuity also.

    Sometimes, you can even use this as fuel for a new post if your creative juice is dried up - just find a favorite old post and do a follow-up. For example. maybe some piece of software that you had blogged about being forthcoming has now been a part of your daily toolkit for a couple of months. Let the world know how the app is living up to the pre-release hype.

    Also, I think it’s perfectly legit to edit an older post to provide an additional link forward from it to a newer, related entry. I’m not talking about doing a George Lucas-style overhaul, just a minor tweak. I don’t do this often, but on posts where I have done so, I’ve indicated it with a little red “Update” notation, so it’s more apparent. (You can take a look at my FiveFingers For Your Ten Toes article for an example. Oooh, see that? I just “deep linked!”)

  2. Comment by Brad | 08/01/08 at 1:25 pm

    I read the article, it was good. I actually marked to be mentioned later on on one of my own blogging blogs.

    Brad’s last blog post..John McCain Anounces Running Mate

  3. Comment by alex | 12/12/08 at 9:11 pm

    It never sounds as easy it said, to allow everything to work out, requires a lot of sweat and hard work

  4. Comment by Brad Hart @ A DoFollow Blog | 12/12/08 at 9:32 pm

    This is definitely a strategy that works after my last post here some months ago I really set out to doing this on a few of my larger blogs. All of them increased in page rank some of them monumentally pr 1 and pr 2 to pr 4 and pr 5. The search traffic also greatly increased. Don’t stop at just going backwards here or stop at posts either. While you are dealing with old posts if there is an extremely relevant new post linking to other older articles you shouldn’t hold back in linking forward or to pages. Making update notes on those posts also get them pinged again which is certainly beneficial this close to a page rank update.

    Brad Hart @ A DoFollow Blog’s last blog post..By: Blogboy

  5. Comment by Busana Muslim | 01/06/09 at 1:59 am

    great article. nice to know you

  6. Comment by Anne | 01/09/09 at 6:49 am

    Nice tip on internal linking strategy, great use, keep up the good work

  7. Cam
    Comment by Cam | 02/09/09 at 4:58 pm

    Great post, thanks for sharing.

    Cam’s last blog post..X-Rite ColorChecker Chart

  8. Comment by Alex | 02/09/09 at 10:58 pm

    I like this great load of information, keep it up, great tips and advice for use all

  9. Comment by zoophilia | 02/24/09 at 6:45 pm

    I thinks like you

  10. Comment by steve | 02/27/09 at 10:43 am

    If it wasn’t for your website I would never come across this article . It has some really good ideas and tips there . I appreciate the work your doing here mate.

  11. Comment by Leona Buch | 03/10/09 at 6:22 am

    I never would have thought there would be so many ways to generate links. I’ve heard about the types of links, but it’s nice to see it in one big list!

    Leona

  12. Comment by Voice from the Past | 03/12/09 at 7:18 am

    6.

    Remember when I mentioned the Cuban drug dealers the first time I posted on your hate sites? Would you like to know who asked me to post that comment or are you too big a coward.? It rattled your nerves enough to make me the first victim of your hate sites’ purges. You always ran away with your tail between your legs, why are you so afraid?

    * Uncle Ho

  13. Comment by Voice from the Past | 03/12/09 at 7:23 am

    DON’T DROP THE SOAP ERIC

    * Uncle Ho
    .
    .
    .
    you’re hung out to dry….
    .
    .
    .
    .
    YOU AND J$ ARE THE PATSIES
    .
    .
    .
    .
    .
    .
    let the good times roll

  14. Comment by Voice from the Past | 03/12/09 at 7:25 am

    good night and good luck

    .
    .
    .
    …Uncle Ho

  15. Comment by Voice from the Past | 03/12/09 at 7:29 am

    Beware the Ides of March.
    .
    .
    .
    .watch your back ERIC
    .
    .
    .
    ………Et tu Brute
    .
    .
    .

  16. Comment by Jens | 03/12/09 at 8:51 am

    That’s a good tip on internal linking strategy. It’s a thing many people forget sometimes, me too.

    Jens’s last blog post..Pfefferminztee

  17. Comment by ringenvy | 03/18/09 at 7:28 am

    It has some really good ideas and tips there . I appreciate the work your doing here mate.If it wasn’t for your website I would never come across this article .

  18. Comment by Pochette | 04/28/09 at 12:04 am

    The tip list for the link strategy is so worthful. Thank’s very much. Very competent.

  19. Comment by Voice from the Past | 05/06/09 at 6:54 am

    Eric:
    Which way is Olbermann going to play your fake outrage?

    Maybe it’s time for the witless protection program. If you need a lifeline, you know who to contact

  20. Comment by Goldmünzen | 05/15/09 at 12:37 am

    Good and useful news for me. Thank you Eric. I appreciate it.

  21. Comment by Blogger Make Money | 06/01/09 at 1:59 am

    Thanks for sharing! I hope this blog getting bigger and bigger.

    Blogger Make Money’s last blog post..Make Money Online by Blogging

  22. Comment by Edward | 07/08/09 at 7:31 pm

    The tips in building links for a particular website are really great! Unfortunately, it is not that easy to work for. Lots of hardwork is needed to get all the benefits of this strategy.

    Edward’s last blog post..Siberian Dwarf Hamster

  23. Tim
    Comment by Tim | 07/21/09 at 4:07 am

    These tips are great! Very helpful when in comes to building links. However, it isn’t not that easy to do this one.

    Tim’s last blog post..Forex Trading Tips - Starters Must Follow These

  24. Comment by TigerTom | 07/21/09 at 12:37 pm

    Whatever you do needs to look natural to search engines. Over-optimised linking can lead to a penalty called -950 in Googl3

  25. Comment by Gary | 07/26/09 at 8:02 pm

    These strategies can really help website owners to increase their page rank. However, overusing these useful strategies can also be a harm for some for the site since Google is making their move to clean their engine.

  26. Comment by Gilbert | 08/07/09 at 4:05 am

    Using useful strategies can build the success of a website owner. On the other hand, an owner should set a limitation because it might be harmful to the site.

    Gilbert’s last blog post..How to Deal With Your Child About Their Eating Disorder

  27. Comment by Jerry | 08/17/09 at 6:38 pm

    Site owners find Internal linking strategy very useful. They try to solidify the foundation of their link to have great result at the end.

    Jerry’s last blog post..Diseases Triggered by Feline Leukemia

  28. Comment by Gabriel | 08/31/09 at 8:49 am

    Link building plays an important part for every website but doing it can’t never be easy. You need to learn so many things to excel in this strategy. However, over optimization can create a penalty from Google too.

  29. Comment by kris | 09/10/09 at 11:13 am

    Good point. I generally focus on backlinking to my domain but very little to internal linking. I typically just have one or two links between pages.

    kris’s last blog post..2nd mortgage calculator

  30. Comment by Amortization | 09/15/09 at 12:57 pm

    Backlinks are very important, but I always seem to get got ranking when I write long, unique articles.

  31. Comment by P.Michael @ Loan Calculator | 09/15/09 at 1:00 pm

    Anyway, I always make a strong backlinking too in the articles, and at the footer of the webiste too, and of course, the useful sitemap.

  32. Comment by mange | 09/22/09 at 2:10 am

    Link is very important for the success of every site. Some people find it hard to create backlinks, while some find it very easy with the use of their malicious link building strategies.

    mange’s last blog post..Cheyletiella Mange

  33. Comment by angular cheilitis | 10/02/09 at 9:16 am

    Link building plays an important role in every site foundation. It’s actually the key to success of every site. Actually, it isn’t really that easy to build links if you’re doing the right way.

    angular cheilitis’s last blog post..How to Treat Angular Cheilitis

  34. Comment by diy home improvements | 10/19/09 at 10:05 am

    Both internal and external links are very useful to all sites out there. Many keep on building their links in order to get high result in search engines.

    diy home improvements’s last blog post..Choosing a Layout for your Kitchen

  35. Comment by Walte Call | 11/15/09 at 3:57 am

    Thanx for your interesting article. But I had difficult time navigating around your site as I kept getting 502 bad gateway error. Just thought to let you know.

    Walte Call’s last blog post..How can you get a free call from santa for a child?

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  39. Comment by david | 02/06/10 at 10:32 am

    good post - great content.. Thanx…

    David
    download reiki

  40. Comment by Jason Presley | 02/10/10 at 8:54 pm

    great post! thanks for your hardwork now we know how to build good links.

  41. Comment by Download Reiki | 02/19/10 at 11:30 am

    great post…

    thanx..

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  42. Comment by Dofollow links | 03/04/10 at 3:51 am

    Internal linking is god, but external links is better. Whitout nofollow tag, only dofollow counts!

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