Tips for solid internal linking strategy

My first post over at Blogging Tips was on Effective Internal Linking Practices.

We should all know that outbound links to fresh, original, relevant content on other blogs or websites are vital when it comes to providing users with quality content. But often times we overlook the importance of good internal linking strategy within our own domains.

I’ve put together what I believe to be a fairly solid list of tips to use when linking to your own content via a new post or page. Of course, this list is compiled of methods I’ve used with a decent level of success, so I provide these tips to you as a testament of my own experiences. As always, you should use your own judgment and do research when applying new methods of linking to content.

Go check out the full post for the tips list.

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21 Responses to “Tips for solid internal linking strategy” »»

  1. Comment by Rob O. | 05/12/08 at 12:30 pm

    Good post, Eric!

    As I mentioned in the comments over on BloggingTips, I’m very mindful to use internal linking - or “deep linking” - in newer posts to refer back to older, related posts. This gives the search engines another path to dig into, but more importantly, it prompts your readers to explore your older posts even more. It’s a nice way to establish some continuity also.

    Sometimes, you can even use this as fuel for a new post if your creative juice is dried up - just find a favorite old post and do a follow-up. For example. maybe some piece of software that you had blogged about being forthcoming has now been a part of your daily toolkit for a couple of months. Let the world know how the app is living up to the pre-release hype.

    Also, I think it’s perfectly legit to edit an older post to provide an additional link forward from it to a newer, related entry. I’m not talking about doing a George Lucas-style overhaul, just a minor tweak. I don’t do this often, but on posts where I have done so, I’ve indicated it with a little red “Update” notation, so it’s more apparent. (You can take a look at my FiveFingers For Your Ten Toes article for an example. Oooh, see that? I just “deep linked!”)

  2. Comment by Brad | 08/01/08 at 1:25 pm

    I read the article, it was good. I actually marked to be mentioned later on on one of my own blogging blogs.

    Brad’s last blog post..John McCain Anounces Running Mate

  3. Comment by alex | 12/12/08 at 9:11 pm

    It never sounds as easy it said, to allow everything to work out, requires a lot of sweat and hard work

  4. Comment by Brad Hart @ A DoFollow Blog | 12/12/08 at 9:32 pm

    This is definitely a strategy that works after my last post here some months ago I really set out to doing this on a few of my larger blogs. All of them increased in page rank some of them monumentally pr 1 and pr 2 to pr 4 and pr 5. The search traffic also greatly increased. Don’t stop at just going backwards here or stop at posts either. While you are dealing with old posts if there is an extremely relevant new post linking to other older articles you shouldn’t hold back in linking forward or to pages. Making update notes on those posts also get them pinged again which is certainly beneficial this close to a page rank update.

    Brad Hart @ A DoFollow Blog’s last blog post..By: Blogboy

  5. Comment by Busana Muslim | 01/06/09 at 1:59 am

    great article. nice to know you

  6. Comment by Anne | 01/09/09 at 6:49 am

    Nice tip on internal linking strategy, great use, keep up the good work

  7. Cam
    Comment by Cam | 02/09/09 at 4:58 pm

    Great post, thanks for sharing.

    Cam’s last blog post..X-Rite ColorChecker Chart

  8. Comment by Alex | 02/09/09 at 10:58 pm

    I like this great load of information, keep it up, great tips and advice for use all

  9. Comment by zoophilia | 02/24/09 at 6:45 pm

    I thinks like you

  10. Comment by steve | 02/27/09 at 10:43 am

    If it wasn’t for your website I would never come across this article . It has some really good ideas and tips there . I appreciate the work your doing here mate.

  11. Comment by Leona Buch | 03/10/09 at 6:22 am

    I never would have thought there would be so many ways to generate links. I’ve heard about the types of links, but it’s nice to see it in one big list!

    Leona

  12. Comment by Voice from the Past | 03/12/09 at 7:18 am

    6.

    Remember when I mentioned the Cuban drug dealers the first time I posted on your hate sites? Would you like to know who asked me to post that comment or are you too big a coward.? It rattled your nerves enough to make me the first victim of your hate sites’ purges. You always ran away with your tail between your legs, why are you so afraid?

    * Uncle Ho

  13. Comment by Voice from the Past | 03/12/09 at 7:23 am

    DON’T DROP THE SOAP ERIC

    * Uncle Ho
    .
    .
    .
    you’re hung out to dry….
    .
    .
    .
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    YOU AND J$ ARE THE PATSIES
    .
    .
    .
    .
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    let the good times roll

  14. Comment by Voice from the Past | 03/12/09 at 7:25 am

    good night and good luck

    .
    .
    .
    …Uncle Ho

  15. Comment by Voice from the Past | 03/12/09 at 7:29 am

    Beware the Ides of March.
    .
    .
    .
    .watch your back ERIC
    .
    .
    .
    ………Et tu Brute
    .
    .
    .

  16. Comment by Jens | 03/12/09 at 8:51 am

    That’s a good tip on internal linking strategy. It’s a thing many people forget sometimes, me too.

    Jens’s last blog post..Pfefferminztee

  17. Comment by ringenvy | 03/18/09 at 7:28 am

    It has some really good ideas and tips there . I appreciate the work your doing here mate.If it wasn’t for your website I would never come across this article .

  18. Comment by Pochette | 04/28/09 at 12:04 am

    The tip list for the link strategy is so worthful. Thank’s very much. Very competent.

  19. Comment by Voice from the Past | 05/06/09 at 6:54 am

    Eric:
    Which way is Olbermann going to play your fake outrage?

    Maybe it’s time for the witless protection program. If you need a lifeline, you know who to contact

  20. Comment by Goldmünzen | 05/15/09 at 12:37 am

    Good and useful news for me. Thank you Eric. I appreciate it.

  21. Comment by Blogger Make Money | 06/01/09 at 1:59 am

    Thanks for sharing! I hope this blog getting bigger and bigger.

    Blogger Make Money’s last blog post..Make Money Online by Blogging

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