Brad’s last blog post..John McCain Anounces Running Mate

As I mentioned in the comments over on BloggingTips, I’m very mindful to use internal linking - or “deep linking” - in newer posts to refer back to older, related posts. This gives the search engines another path to dig into, but more importantly, it prompts your readers to explore your older posts even more. It’s a nice way to establish some continuity also.

Sometimes, you can even use this as fuel for a new post if your creative juice is dried up - just find a favorite old post and do a follow-up. For example. maybe some piece of software that you had blogged about being forthcoming has now been a part of your daily toolkit for a couple of months. Let the world know how the app is living up to the pre-release hype.

Also, I think it’s perfectly legit to edit an older post to provide an additional link forward from it to a newer, related entry. I’m not talking about doing a George Lucas-style overhaul, just a minor tweak. I don’t do this often, but on posts where I have done so, I’ve indicated it with a little red “Update” notation, so it’s more apparent. (You can take a look at my FiveFingers For Your Ten Toes article for an example. Oooh, see that? I just “deep linked!”)