Archive for the 'Blog Marketing' Category


The REAL organic blog SEO list

Blogging Traffic TipsI just want to say right up front that this list is by no means some “super secret” list. This list is not guaranteed to help you gain more web traffic, nor will I promise it will help you get more blog readers. That being said, this list has helped me tremendously.

First, a little background on where I’m coming from. I started dabbling in Web Marketing about six years ago. At first I was running student travel websites, using mostly affiliate programs and Google Adsense. Back then it was fairly easy to succeed online because comparatively speaking there were far fewer of us working within the realm.

During the first year I probably lost more money than I was bringing in. However, the second year I managed to pull in upper $X,XXX and it got better every year after. Was I getting a ton of traffic? Not really. But, the traffic I was getting was high quality and was easy to convert to buyers, clickers, or subscribers.

It wasn’t until about two years ago that I actually started to break in to some serious traffic on my own sites. When I say serious, I don’t mean 20,000+ visits per day, but I began seeing 150,000 unique visits per month on several of my sites, which was pretty big in my book.

Website TrafficWhat’s the secret?

Truth is… there is no secret. There is no rocket science, there is no magic wave of the Google wand, and there is no blogging SEO 101 that must be followed. Instead, I used a combination of common sense, online networking, and basic user friendly page edits.

1) Network & Reach Out
We all know about social networking. We should know by now that interacting with other bloggers and building relationships is vital, but do we actually go a step further and actively seek to help other bloggers succeed with no motive of personal reward?

This was key for me. I spent about a year seeking out bloggers who were small, but had great writing talents and who I believed could be superb additions to the highly active side of the blogosphere. Once I identified these bloggers, I worked to enable them to reach a wider audience, I gave them the attention needed to make sure they understood how the new media realm functions, and I viewed their projects and blogs as if they were my own.

Now, I find that the more these bloggers grow, the more I grow simply because they jump at every chance to promote and plug me along with any and all of my projects. And not just the promotion of my work, but also the ability to reach out to them when I have something I need promoted, linked to, or pushed out through the sphere.

Seth Godin once said “ask not what new media can do for you, rather, ask what you can do for it, and how you can immerse yourself into it”. I believe that by helping others succeed, you yourself will succeed with them.

Also vital to networking are the major social networking sites. I find that LinkedIn, while not quite as active on the social front, ranks VERY well in search engines. My LinkedIn profile has always been on the first page of results for my name and it’s a great place to plug yourself, your projects, and your web affiliations.

(By the way, you can request to link up with me using ericjodom@gmail.com.)

The second big one that has helped me is Facebook. Facebook is extremely active, and I’ve been able to grab quite a few subscribers via my feed on my profile, as well as the various Facebook groups that I run.

You can connect up with me on Facebook here.

My Facebook profile isn’t huge by any means. I only have 430 friends at the time of writing this. That being said, I actually know every one of them and have had personal contact with each of my friends at one point or another.

Which brings me to my next item.

2) Groups
I can’t express enough how important it is for us bloggers to be involved in online groups. There are many, MANY places to get plugged into a group, but the most productive for me are Google Groups and Facebook Groups.

I only belong to about ten different Google groups, but they are all very active and a lot gets accomplished. Some are political, some are internet flavored, and some are tech/geek related. But they are all active and consists of people who are interested in grouping together to achieve success online.

Facebook Groups are a different animal, but they can be just as productive. Get connected in with others and be active… it WILL pay off.

3) RSS
This is a no brainer, but for some reason a lot of bloggers do not do enough to make sure the feeds are readily available, easy to subscribe to, and quickly noticeable by the eye.

I have thousands of subscribers across all of my blogs, and they all watch what I do very closely.

4) Update Regularly
Are you not?

5) Basic, general, common sense blog SEO
This doesn’t need to be anything extreme. But you want to make sure you have good title tags, a good permalink structure, and that you link out to other sources often and generously.

For you Wordpress junkies, you can check out this great basic guide to SEO for Wordpress.

Well, that’s about it! This list alone has helped me develop a very strong network of bloggers that have helped me push stories to the front of virtually all social news sites.

I know the list sounds basic and lacking (where are the ones about e-books, directories and video?), but it’s all I’ve ever needed and it works quite well.

What about you?

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Matt Cutts just killed my plan

GoogleFriday I learned that a local business here in Nevada was ready to cut me a small check to host a link to their new website on one of my blogs. The business is a web design firm here in Northern Nevada. The owner is a friend of mine and he’s now ready to do some advertising.

Unfortunately, thanks to Matt Cutts, it has come to my attention that Google appears to be positioning itself to penalize sites/blogs who sell text links.

This doesn’t hurt me too much, and the reason it won’t hurt me is a bit ironic. I already sell text links to Google. Yeah, that’s right, Google sends me a monthly check for displaying the text link ads you see to the left of this post when looking at the single post page. Google also pays me to display the image banner at the top of the main page of my site.

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Digg Traffic vs. Google Traffic

Yes, Digg traffic sucks for revenue compared to visits from Google. I know, I know… this is common knowledge for most. But, it’s still interesting none the less.

Chitika’s blog has a great post up about a stat finding hunt they recently went on related to the Digg traffic vs. Google traffic debate.

Digg vs Google

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Top ten online tools that will change US elections in 08′

There is a BIG shift in the way political campaigns conduct election war these days. During the 2006 elections I was contracted to do some work for Sharron Angle for Congress and it was a very educational experience and the race taught us many things about the new direction of political campaign marketing.

In our race for congress we were lucky that the opposition had little experience in online marketing. The reason we were lucky is that I had my hands full with other parts of the campaign and couldn’t spend any time on the website or out and about in the www community.

In the end we lost by about 400 votes, but the knowledge that came from working on such a campaign is something I’m thankful for. I was able to see one of our opponents get ripped to shreds by the online community because he virtually ignored them and his site did everything possible to avoid having to engage the group. At the time, this attitude worked because the social networks of Nevada were limited. Now, however, these networks have gained big momentum and I believe that if we were to see a repeat of that race he would have a very tough time slipping by without getting the online community involved.

The same can be said across the country. With more and more voters and activists moving their networks to the web, political campaigns are forced to move in that direction with their campaign plans and message marketing schemes. I believe we’re witnessing the birth of a new era in US elections.

Political campaigns would be wise to lend an ear to this massive movement of information and there are a plethora of tools that can help them do just that. I’ve compiled a list of what I believe will be the top ten players in internet activism.

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Blogosphere Elitism

C-SPAN has a great discussion panel running on TV called Political Blogs & 2008 Elections. The panel discussion is sponsored by the Robert Dole Institute of Politics. The speakers for the panel are Erick Erickson, Jerome Armstrong, Scott Johnson, Joan McCarter, and Patrick Hynes.

A lot of the discussion is very general and hardly scratches the surface, but there is certainly a level of wisdom between the group and it shows in the panel dialog. However, I notice that none of the bloggers present the problem with elitism within the blogosphere.

Many, MANY bloggers have talked about the “long tail” of the blogosphere. If you aren’t familiar with the long tail, it’s basically a way of explaining the majority of today’s blogs.

The top blogs make up the head, which represents the largest section of traffic, and the rest of us make up the long tail, which represents the blogs with less traffic and influence. Normally I would give you examples, images and links for such an explanation, but I’m currently on a flight to Washington DC so I have no internet access. I’ll try and add some links in within the next few days. UPDATE: Check out this link for more info on the “long tail”.

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I’ve joined MyBlogLog

This is COMPLETELY new to me. For someone who spends countless hours surfing the blogosphere, I don’t know why it’s taken so long to discover and enjoy this new social network.

MyBlogLog is a new blogging community service that brings bloggers closer to each other by building networks of information that is compiled and made readily available via user accounts.

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The 2000 bloggers now have a face

A few days back I posted about my glorious addition to the official 2000 bloggers list and linked to the official page. But, a few days have gone by and I’m getting links from hundreds of blogs because of it. So I figured I should hand out some link love in return.

Thanks for the links everyone!

2000 Bloggers: Are You 1 !

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Technorati gives link juice to homepage of blog networks for inbound links to sub pages

The last month has been a wild ride for ConservaBlogs.com. We now host more than 50 blogs and have only been up and running for less than 8 weeks. Not bad for a guy who has spent $0.00 advertising dollars and very little time marketing the product right?

On top of the success we’re having with traffic and bloggers, our Technorati rank seems to quickly be on the rise. In fact, I’ve been quite stunned with how fast we’ve moved into the top 20,000 blogs. I’m really not sure what this means for us because it appears as though even the top 10,000 means virtually nothing as far as extra traffic. But considering the fact that Technorati tracks millions upon millions of blogs and we’re in the top 20,000 I think we’re doing well.

But how did we get there so fast? Just 6 weeks?

Oddly enough, our homepage URL, www.conservablogs.com, is getting credit for links coming in to blogs on sub-domains. When you look at the link list for ConservaBlogs on Technorati, you’ll find that a majority of the links are pointing at sub-domains or blogs on sub pages, yet the homepage still gets credit.

Most of our bloggers have their blogs claimed with Technorati, so it’s easy for us to compare the links and see that they line up to an exact number. For example, Publius Forum, one of our most active bloggers, recently moved from blogger to ConservaBlogs. When he contacted all of his link partners or bloggers who had him in their blogrolls to change the URL, both his new blog AND the homepage of our site got credit for the links.

So it’s clear that blog hosts and networks are going to do quite a bit better as far as rank with Technorati. Or at least, they’ll be able to move up the rank ladder much quicker than any normal, stand alone blog.

Interesting. Interesting indeed.

-Eric Odom
ConservaBlogs.com

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ConservaBlogs Blog Network/Blogroll

Warner Todd Huston recently suggested we begin linking our blogs together to create a network and increase both traffic and rankings for the overall community. Thanks to this suggestion we now have a blogroll/network established and it’s ready for use.

If you’re a ConservaBlogger, or even a Conservative/Libertarian blogger who is not using our free Wordpress hosting and you wish to join, simply follow the instructions on the official page.

JOIN NOW!

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Using Directories for Backlinks

I belong to a private mailing list that sends out daily tips and hints for search engine optimization. While I find most of the techniques discussed to be morally bankrupt, it’s always fascinating to read what the latest cheats and hacks for search engines are.

Today a quick blurb about directories dropped in and I find it quite intriguing. The e-mail mentioned the use of web directories, such as the famous Site Sift directory, for the purpose of creating backlinks that can boost search engine rankings.

Using web directories for link bait is old news, but I thought Google had taken preventative measures to ensure these kinds of links were devalued in an attempt to cut back on spam? According to this particular e-mail, web directories still play a valuable role in SEO.

I guess black hat SEO is still OK with Google. Shame isn’t it?

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8 Tips On Making The Front Page Of Digg

I personally have made it to the front page with two stories, so I understand what the wave of traffic and attention feels like once you’re there. I also now understand what all the fuss is about, thanks to having one of my blogs crash in the middle of the day. The traffic Digg can shoot to any URL should have anyone who tracks this sort of thing drooling on their shoes.

Making the Digg homepage is no easy feat. The community is bulging with new users and user “clubs” that bounce around looking for stories to Digg. You can rest assured knowing that the chances are pretty good you won’t be hitting the front page anytime soon. Unless of course, you find a groove.

How do you find that groove? Well, very few people know the true formula for Digg.com, but there are some proven tips that seem to hold sound logic. One of the best lists of tips I’ve found to date was posted over at SEO Egghead.

Read the list of 8 ways to get your story Dugg.

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