Archive for the 'SEO' Category


Tips for solid internal linking strategy

My first post over at Blogging Tips was on Effective Internal Linking Practices.

We should all know that outbound links to fresh, original, relevant content on other blogs or websites are vital when it comes to providing users with quality content. But often times we overlook the importance of good internal linking strategy within our own domains.

I’ve put together what I believe to be a fairly solid list of tips to use when linking to your own content via a new post or page. Of course, this list is compiled of methods I’ve used with a decent level of success, so I provide these tips to you as a testament of my own experiences. As always, you should use your own judgment and do research when applying new methods of linking to content.

Go check out the full post for the tips list.

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Blogosphere Elitism

C-SPAN has a great discussion panel running on TV called Political Blogs & 2008 Elections. The panel discussion is sponsored by the Robert Dole Institute of Politics. The speakers for the panel are Erick Erickson, Jerome Armstrong, Scott Johnson, Joan McCarter, and Patrick Hynes.

A lot of the discussion is very general and hardly scratches the surface, but there is certainly a level of wisdom between the group and it shows in the panel dialog. However, I notice that none of the bloggers present the problem with elitism within the blogosphere.

Many, MANY bloggers have talked about the “long tail” of the blogosphere. If you aren’t familiar with the long tail, it’s basically a way of explaining the majority of today’s blogs.

The top blogs make up the head, which represents the largest section of traffic, and the rest of us make up the long tail, which represents the blogs with less traffic and influence. Normally I would give you examples, images and links for such an explanation, but I’m currently on a flight to Washington DC so I have no internet access. I’ll try and add some links in within the next few days. UPDATE: Check out this link for more info on the “long tail”.

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Using Directories for Backlinks

I belong to a private mailing list that sends out daily tips and hints for search engine optimization. While I find most of the techniques discussed to be morally bankrupt, it’s always fascinating to read what the latest cheats and hacks for search engines are.

Today a quick blurb about directories dropped in and I find it quite intriguing. The e-mail mentioned the use of web directories, such as the famous Site Sift directory, for the purpose of creating backlinks that can boost search engine rankings.

Using web directories for link bait is old news, but I thought Google had taken preventative measures to ensure these kinds of links were devalued in an attempt to cut back on spam? According to this particular e-mail, web directories still play a valuable role in SEO.

I guess black hat SEO is still OK with Google. Shame isn’t it?

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