Politically Divisive Community Uses Deceptive Ads
Jun 3rd 2008ScottAmerican History & Politics & Wyoming
It’s summer time, so it’s time to promote tourists moving to Cody. A while back, this place called Copperleaf decided that the Wapiti Valley would be a good place for a gated community. The gated idea failed. As popular as private property is, a subdivision in this area is still a subdivision and adding a gate just seems weird. They should be thankful the county wouldn’t allow the gate. Queen Lewis may have sought to conquer their land next.
So, on the local radio stations, Copperleaf is now advertising as they did last summer. The ads mysteriously vanished for the winter months. The ad has this peaceful piano music playing in the background, while a gentle male voice starts in:
Teddy Roosevelt called it the most scenic 50 miles in North America. It’s Copperleaf…
The ad goes on to talk about how only a hundred-and-some-odd home sites are planned, blah, blah, blah, nestled in the heart of the Wapiti Valley.
To set the record straight, Teddy Roosevelt never once thought some group would move in and divide a plot of what could be valuable agricultural land into over a hundred places to live, especially in an area where the water table is limited (a concern that has yet to be fully addressed).
Also, Copperleaf is not a 50-mile long subdivision. While the subdivision is in a nice area (which I doubt will be as nice once the 100+ cookie-cutter homes are all built and crammed into the plot) to try to twist T.R.’s words into saying that your subdivision is the most scenic place in North America is just wrong. He was talking about the entire Wapiti Valley, and the ad should reflect that, rather than what is being attempted.
Now, I know, some of you will harp on me and others in the Cody area for using Mr. Roosevelt’s line about Yellowstone being for the enjoyment of the people as support for keeping the East Gate open for winter use when the words are on an arch at the North Entrance. Well, seeing as the East Gate is part of the Park, and the quote was made not in reference to the entrance, but the Park, I fail to see your argument. Copperleaf crosses the line by slapping their name right after quoting Roosevelt.
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